Indian Ethnic Wear: A Journey into Tradition and Culture

by Jasmine Kaur on May 30, 2023

Indian Ethnic Wear: A Journey into Tradition and Culture

A Journey into Tradition and Culture

Indian ethnic wear holds an undeniable significance within the realm of Indian culture. Throughout the world, Indians are renowned for their distinctive attire, showcasing a rich tapestry of cultures, religions, ethnicities, and ways of life. This diversity is beautifully reflected in our traditional clothing, which is deeply rooted in ancient times and influenced by various cultures and the abundance of materials available during different eras. The resulting ethnic wear is a splendid testament to our heritage. Over time, Indian designers have wholeheartedly embraced ethnic wear, crafting exquisite ensembles and patterns.

But what exactly makes Indian ethnic wear so exceptional? Is it the origin of its production, the materials employed, or perhaps the intricate embroideries? If you're curious to delve deeper into the subject, join us as we explore the authentic world of Indian ethnic wear across the nation.

The Thriving Market for Indian Ethnic Wear

When it comes to the realm of fashion, no other industry can match the vibrancy and liveliness of Indian ethnic wear. Designers of Indian ethnic wear, be it the iconic saree or the elegant lehenga, have done an outstanding job in creating garments that embody the rich heritage of Indian traditions. While ethnic wear holds a certain customary appeal, it also possesses versatility. Whether you need a formal ensemble or a captivating outfit for a traditional festive celebration or wedding, Indian ethnic wear offers an enchanting array of choices. Consequently, the ethnic wear market has flourished into a booming industry.

Multiple reports indicate that the ethnic wear market experiences a growth rate of 10% every few years. While sarees dominate the eastern, western, and southern regions of India, there is a significant demand for salwar kameez and lehengas in Northern India. In fact, the saying "Tradition never goes out of fashion" rings true in the Indian apparel market, where ethnic wear brands reign supreme.


Varieties of Indian Ethnic Wear

Indian ethnic wear encompasses a wide range of outfits, including sarees, lehengas, salwar kameez, kurtas, ethnic gowns, shararas, ghararas, sherwanis, bandhgalas, Nehru jackets, and more. Sarees have remained a timeless trend for centuries, offering a plethora of styles, colors, materials, and designs. From simple printed sarees for formal occasions to intricately embroidered pieces for festivals and weddings, one can find a diverse collection of sarees in India. Among them, authentic pure silk sarees hold a special place in everyone's heart.

Following sarees, salwar kameez and kurtas rank among the most popular ethnic garments. Kurtas, favored by both men and women, are a staple for various formal and festive occasions. They offer remarkable versatility, effortlessly pairing with salwars, jeans, or even dhotis. Numerous online and offline platforms provide a vast selection of kurtas and salwar kameez for every event.

Lehengas stand out as the go-to attire for weddings. Whether you're a bridesmaid, a guest, or the radiant bride herself, a lehenga never fails to leave an impression. Available in various materials and designs, lehengas often feature intricately crafted blouses and flowing skirts. It's no surprise that most brides choose a lehenga to adorn themselves on their special day, styling it with exquisite ornaments, makeup, and hairstyles.

Beyond these popular choices, women also adore Anarkalis, ethnic gowns, and shararas. These garments come in a plethora of styles and designs, boasting elegant embroideries and impeccable craftsmanship. Indian ethnic wear caters to everyone's unique sense of style.


Materials Utilized in Indian Ethnic Wear

Ethnic wear in India encompasses a wide range of materials, featuring various prints and patterns such as floral, paisley, and chevron. The embellishments used can range from basic fabric paint to intricate mirror work and zari embroideries. However, the material from which the garment is made holds utmost importance. For everyday ethnic wear, cotton and synthetic materials like rayon, acrylic, nylon, and polyester are commonly preferred. On the other hand, festive and wedding ethnic wear often incorporates luxurious fabrics such as silk, velvet, chiffon, tulle, and soft cotton.

Silk undoubtedly reigns as the most favored fabric for Indian ethnic wear. India boasts a thriving silk industry, responsible for creating impeccable outfits that become cherished heirlooms within families. Silk possesses an unparalleled luster and complements both weaving and embroidery techniques. When seeking pure silk garments, it is advisable to look for the Silk Mark Label, which ensures authenticity and purity.


Introducing the Silk Mark Label

Indian silks have unfortunately fallen victim to counterfeit products flooding the market at remarkably low prices. It can be challenging for customers to find genuine, pure silk. However, thanks to the Silk Mark Label, the quest for authentic silk garments has become more accessible.

The Silk Mark Label is the world's first and only label of purity for silk, issued by the Government of India. It is affixed solely to products made from 100% pure silk, following rigorous evaluation. The authenticity of the Silk Mark Label is guaranteed by the Silk Mark Organization of India (SMOI). According to their guidelines, a product can only bear the label if both the warp and weft fabric are made from one of the four varieties of natural silks: Mulberry, Tussar, Eri, or Muga Silk.

For those seeking genuine silk products, the Silk Mark Label serves as a reliable indicator of high-quality, pure silk sarees and other garments. Additionally, by supporting the Silk Mark Label, buyers contribute to the livelihoods of millions of marginalized farmers, reelers, dyers, weavers, and craftsmen involved in the silk industry across the country.

Final Thoughts

In conclusion, whether you opt for a suit, saree, or lehenga, ethnic outfits truly shine when crafted from pure silk. The value of these garments increases manifold, and the sentiment of adorning oneself in a genuine silk ethnic ensemble transcends all else.

To infuse your wardrobe with a touch of brilliance and glamour, a pure silk ethnic outfit is the perfect choice. Remember to keep an eye out for the Silk Mark Label, ensuring that you are purchasing silk of the highest and purest quality. Visit their website to explore the stores offering fabrics guaranteed by the Silk Mark Label and to learn more about this remarkable initiative.